I work with small business owners — therapists, contractors, family firms, nonprofits — to build and fix the technology their business actually needs. Website design, workflow automation, AI integration, or a full operating system. Whatever the scope, no jargon, no agency markup.
The businesses pulling ahead right now aren't bigger — they're better organized. Most owners I talk to already feel the gap. The good news is it's fixable.
§ Who I work with — therapists · contractors · family businesses · nonprofits · teams of 5–25.
Software should feel like a good tool — the kind you reach for, not the kind that reaches for you.
A site that books clients, explains your offer clearly, and doesn't need an agency on retainer to keep running. From blank domain to live, done.
Flat project rateEmail, storage, CRM, calendar, security, backup — set up right the first time for a team of 1–25. Hand it to a new hire on day one.
3–6 weeksIntake forms that route themselves. Follow-ups that send themselves. Hours back every week, without hiring anyone.
2–4 weeksReal AI that saves hours each week — document processing, client correspondence, internal tools. Built into how you already work, not bolted on.
Varies by scopeA written plan: what's leaking money, what's a quiet risk, what to fix first. Yours to keep whether you hire me or not.
Fixed feeSenior technology judgment on call, flat monthly rate. For the vendor who says something suspicious, or the decision you can't un-make.
Monthly · cancel anytimeStarted at $19. Crept upward with "pro tier," "seats," "integrations," "support hours." Nobody reads the invoice.
QuickBooks, the old Mailchimp, a Google Sheet named "contacts v4 FINAL-new." They disagree. Follow-ups fall through the cracks.
Departures, role changes, a brief freelancer from 2022. Every seat a small monthly drip you forgot to turn off.
You're the default IT person. Password resets, wifi questions, "the printer again." You weren't hired to be a helpdesk.
One breach and you're explaining to clients what happened. This one keeps people up at night.
I'm not going to sell you a stack in our first call. I'm going to ask you questions that get to the heart of what actually matters — how your business runs, where it leaks, and what a real fix looks like. What you get back is a plan you can actually read — not a quote and a sales pitch.
Most engagements start with a diagnosis call. The call is useful whether or not you hire me.
Week one
01I don't start with tools. I start with a walk-through of your week. What breaks, what takes too long, what you avoid doing because it's painful. I take notes in a notebook, not a SaaS.
Week one–two
02A three-to-six page document. Here's what I'd change, in what order, why, and what it costs. No slide decks. No dashboards. You can email it to your accountant.
Weeks two–six
03Migrations, setup, cleanup, consolidation. I test everything twice before you touch it. If I can make a change invisible, I do.
Ongoing
04The best outcome is that you don't call me for months. I'll still be here when you do. Flat monthly retainer, cancel with 30 days notice. No per-incident pricing.
Three to six pages. No dashboards, no slides. Something you can print, mark up, and hand to your accountant.
A running page of observations from real engagements. Small victories, common misconceptions, and the occasional uncomfortable truth. Updated whenever I have something worth writing down.
Read the full journal →"We saved $2,400 a year by cancelling one app."
It was a project-management tool the former office manager set up in 2021. Four people had it installed. None of them had opened it in six months. This is the most common kind of win — and almost nobody looks.
If three people in your office have the same password written on a Post-It, the answer is a password manager — not a lecture.
— Security, quietlyAI tools are wonderful for small businesses and also sold with the most unhinged marketing of my career. A good week.
— On AI, plainlyThe average small-business owner has 14 software subscriptions. They use five of them. They could name three.
— Numbers I keepOne hour on a call, then a written summary you can keep — whether or not you ever work with me.
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