Brand and creative direction for ambitious second-stage companies. Identity systems, art direction, type. Twelve years across two continents.
Iris Vega is an independent creative director working with founders and second-stage companies on identity systems, art direction, and type. Her studio operates between Mexico City and New York.
Before going independent she led brand at Pentagram's New York office and design at Mailchimp, and has art-directed campaigns for The New York Times Magazine, Pirelli, and Aesop.
Her work has been recognized by D&AD, the Type Directors Club, and Brand New, and exhibited at the AIGA gallery in New York and the Museo Jumex in Mexico City.
12yrs
Practicing
84
Identities shipped
11
Award programs
2
Continents
2020 — Now
Independent practice · two-person studio · three projects per quarter, between Mexico City and New York.
2017 — 2020
Eddie Opara's team, NY office. Brand identity systems for tech, education and culture clients.
2014 — 2017
Brand identity, art direction, commissioning illustration. Helped shape the brand's tone of voice and visual language.
2012 — 2014
Cross-disciplinary creative across brand & advertising at the Portland office.
2007 — 2011
Communication Design at the School of Visual Arts, New York. Sound & vision elective.
Throughout
Type drawings, weekly. Reading group, monthly. A studio is a verb, not a noun.