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Iris Vega ●   Brand Design   Brand Design

Identity, art direction & type.

Brand and creative direction for ambitious second‑stage companies. Identity systems, art direction, type. Twelve years across two continents.

STUDIO · Studio Vega BASED · CDMX × NYC EST. 2014
Plate I
[ portrait · 4 : 5 ]
— Iris Vega, in studio 2025
Brand systems· Identity· Art direction· Custom type· Editorial design· Packaging· Brand strategy· Naming·
№ I   Statement

A long way around to a short answer.

~ 240 words

Most of the brands we admire weren't built by a system. They were built by a person, with a point of view, who refused to dilute it.

Iris Vega is an independent creative director working with founders and second‑stage companies on identity systems, art direction, and type. Her studio operates between Mexico City and New York.

Before going independent she led brand at Pentagram's New York office and design at Mailchimp, and has art‑directed campaigns for The New York Times Magazine, Pirelli, and Aesop.

Her work has been recognized by D&AD, the Type Directors Club, and Brand New, and exhibited at the AIGA gallery in New York and the Museo Jumex in Mexico City.

12yrs

Practicing

84

Identities shipped

11

Award programs

2

Continents

№ II   Selected work

Six recent things.

2024 — 2026
i.
Casa Verde · IdentityPlate ii

Casa Verde — a hotel that prefers letters to logos.

2026 · Identity

An identity system for a forty-room hotel in Tulum, built around a custom serif and a single warm clay. Wayfinding, stationery, packaging.

ii.
Rodale · Editorialiii

Rodale Press redesign.

2025 · Editorial

A redrawn masthead and grid for the legacy press's 2026 catalog.

iii.
Cantera Type · Foundryiv

Cantera — a serif for stone.

2025 · Type

Six weights, three optical sizes. Released under the Cantera Type Foundry.

iv.
The Yard · Packagingv

The Yard — packaging for a small-batch mezcal.

2025 · Packaging

Five expressions, a handset wordmark, and a label system that travels well between bottle, crate, and bar back.

v.
Pirelli · Campaignvi

Pirelli, calendar campaign.

2024 · Direction

Art direction for the 2024 Pirelli calendar campaign, in collaboration with photographer Ana Cuba.

vi.
Museo Jumex · Catalogvii

A catalog for Museo Jumex.

2024 · Editorial

A bilingual exhibition catalog for the Bourgeois retrospective at Museo Jumex.

№ III   Services

Three things, done thoroughly.

3 month minimum
01 / 03

Brand identity systems.

Wordmark, type system, palette, art direction, and the documentation that lets a team carry it forward. A 12–14 week engagement.

02 / 03

Art direction & campaigns.

Direction for editorial, advertising, or packaging campaigns. Working with photographers, illustrators, set designers, type designers.

03 / 03

Type design & lettering.

Custom typefaces & lettering for identities or for licence through the Cantera Type Foundry. Latin only; six weights typical.

№ IV   Path

A working life, plotted.

2012 — 26
2020 — Present

Founder & Creative Director, Studio Vega

Independent practice · 2-person studio · 3 projects per quarter

CDMX × NYC
2017 — 2020

Senior Designer, Pentagram

Eddie Opara's team · NY office · brand identity systems

New York
2014 — 2017

Design Lead, Mailchimp Brand Studio

Brand identity, art direction, illustration commissioning

Atlanta · Brooklyn
2012 — 2014

Designer, Wieden+Kennedy

Cross-disciplinary creative across brand & advertising

Portland
2007 — 2011

BFA, Communication Design

School of Visual Arts

New York

Let's talk about your brand.

EMAIL iris@studiovega.com ↗ MAIL STUDIO studiovega.com ↗ EXT. INSTAGRAM @studio.vega ↗ EXT. FOUNDRY cantera.type ↗ EXT. RECENT TALK "How a studio of two stays a studio of two" ↗ WATCH